The Center for missing and exploited children protects children on the internet

The Center for missing and exploited children is a non-profit established in 2006 in Osijek.

The Center handles sensitive matters of protection of children and rights of children, including their protection on the internet. Mediatoolkit helped them respond to the challenge of monitoring the internet for topics of interest to the Center.

Name of company

The Center for missing and exploited children





Number of queries


Company size


What the client needed

The growth of internet has led to an increased number of news that are important for the work and advancement of the Center, but tracking them manually presented an impossible task. They opted for Mediatoolkit in order to save time, but also to get a lot of new information that their previous solutions could not find.

Topics they monitor

  • Center for missing and exploited children, names of employees
  • News on missing children, runaways
  • Internet safety, Center for Safer Internet
  • Immigrant children - (children without adult supervision, asylum seekers, migrants)
  • Legos in the Center - children with behavioral challenges, risky behavior

About the project

Internet has led to new forms of socially unacceptable behaviours that have a significant impact on the development of children and youth. This is why the Center has to be in touch with issues arising on social media and websites, in order to react on time and identify growing trends.

Before switching to Mediatoolkit, the employees used Google Alerts, but the tool did not provide as many results. They also manually searched for trends via search engines and Google Trends, which took up a lot of time. Mediatoolkit enables them to do it all in seconds, with the added benefit of, previously unavailable, social media monitoring. Since the tool also provides sentiment analysis, the employees can know and react to public opinion on sensitive matters of children's rights.

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